We are MARKETING SCIENTISTS

Our professionals offer relevant information on which our customers can trust. They rely on our techniques, creative research tools, and meticulous analytical skills.

Precision

Balance

Performance

Creativity

OUR SOLUTIONS

Marketing Intelligence

Do you have a formal MI process that enables you TO BE or TO STAY in front of the parade?

The assessment conducted by our senior members will help you optimize your time and budget for great MI (Market Intelligence). They will identify key market performance indicators to monitor systematically and will provide you solutions on:

HOW to gather that ‘intel’ (a formal process for gathering data)
How to analyze and use the data accurately

Diagnostic Summary

This service provides a brief profile of each project idea dedicated to business development based on an overview of the available data (internal & external) and a work session. The information gathered quickly sorts ideas based on their preliminary potential and make preliminary recommendations before undertaking a comprehensive study on the chosen idea. This service allows you to take a Go-No Go decision on each idea and consequently reduces the number of potential projects in the pipeline where the most interesting ones stay for phase 2 of evaluation and the others are put in archives for now.

Product Study

Research and Development (R&D)
Identification of New R&D Projects
Test Product Concepts and Services
Pre-Testing of Products to Target Customers (Responsiveness)
Test Price/Analysis of Price Elasticity
Monitoring the Performance of Products

Market Study

Portrait of Sector or Industry
Analysis of Supply and Demand Market
Evaluation of Potential New Markets
Identification of Opportunities and New Customers
Analysis of Major Trends and Strategic Market Segmentation
Identification and Characterization of Distribution Networks and Sales
Identification of Key Success Factors

Study on Sales Analysis

Trade Marketing
Assessment of Market Share
Analysis of Competitive Dynamics
Identification of Growth Sales Opportunities
Sales Performance Indicators
Customer Segmentation Based on Current Sales and Loyalty

Competitive Intelligence

It is difficult to provide continuous monitoring of products and services that covers all aspects of marketing, taking into account the different geographical areas. Our service provides a structured, formal and accurate representation of the market.

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Products (Goods and Services)
Promotional Materials
Point of Sale Materials (P.O.S.)
Distribution
Customer Service
Advertising (TV, Print and Web)

Study of Customer Satisfaction (B2B, B2C)

How many organizations publish on their website that customer satisfaction is their main priority? How many of these organizations carry out satisfaction objectives and surveys? This type of exercise can not be ignored.

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Comparative Study (Profiles, Behaviors, Perceptions)
Analysis of Segmentation
Assessment of Application
Measurement (Define Variables & Continuous Monitoring) of Satisfaction and Customer Expectations
Measuring the Quality of Services
Performance Indicators & Loyalty Index

Strategic Marketing consultancy

Your company doesn’t have any department in marketing specialize in market research or you only have one employee for this task. We offer our support to help you realise differents marketing projects such as…