The mandate

The company wanted to expand it sales via the U.S.A. To do so,  its sales tools and it sales’ approach needed to be reviewed.

Our solution

Our team  analyzed the sales process, promotional and merchandising needs in order to benefit our client’s objectives. We  conducted phone interviews with retailers to validate various elements pertaining to brand perception, merchanding and sales tools they needed to best represent the brand.

Results

A clear priorization of needed Sales, Merchandising and Communication tools.

A better perspective on how to approach this new sales territory.