Mandate
Identify the US states that would show the greatest export potential for this snow removal vehicule.
OUR SOLUTION ?
To conduct a market study focussing on identifying key factors for the vehicle use, a mapping of the best distribution channel according to states offering the greatest meteorological, legal and cultural potential.
Results !
Clear prioritization of which states to target (potential).
Optimize efforts in finding distributors thanks to a well-elaborated pre-selection of highly-qualified distributors selling to municipalities.
March 4, 2015