Google launched new features for its Google Play Store :

• a “Family” filter for the store’s apps, games and movies and TV sections
• the ability to browse apps by age group
• a new system of “star badges” to display age ratings – and dedicated pages on the store for popular kids’ characters like Elmo.

“Parents can now find family destinations across the Play store, with new features for browsing by age and interests,” explained Google Play product manager Eunice Kim in a blog post.

“We’re also providing more useful information about apps and content on Google Play and improved tools so you can decide what’s right for your family.”

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