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November 3, 2015
Wine ad banned in Australia. Find out why.
The first ad campaign for Premier Estates Wine based in Australia got noticed all right but also got banned....
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October 28, 2015
The 66th Fresh Summit Expo in Georgia exceeds 2010 record attendance
This Fresh Summit hits record setting attendance since the East Coast summit in 2010. We would like to outline...
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June 26, 2015
Unusual names for wines and rosés wines at VinEXPO
There is so much to write and share about VinEXPO that we would need a full month to cover...
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June 10, 2015
VinEXPO 2015 in a few days
In a few days VinEXPO 2015 will receive exhibitors and visitors from around the globe. For its 18th edition,...
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June 9, 2015
Japanese whiskies worth knowing
North-Americans appreciate their scotch, whiskies and bourbons. Which country comes to your mind first when you think of this...
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June 7, 2015
Google Play Store is now ‘parent-child friendly’ to find Android apps, games and videos
Google launched new features for its Google Play Store : a “Family” filter for the store’s apps, games and...
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May 21, 2015
A new flavoured wine now sold at the SAQ… made in Montreal !
Groupe Versay, a Montreal based urban winery, launched its first product at the SAQ with FRUTAY ! The SAQ...
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April 29, 2015
SIAL Canada 2015 is “ON” from April 28-30th, in Toronto
As Marketing professionals, we do not only visit retail stores and clients, we also visit well-known trade shows in...
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April 27, 2015
Craker Barrel cheese reviews its positionning and launches a new ad campaing
The block cheese category in Canada and in the USA is a very competitive one. Cracker Barrel (Kraft), that...
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March 24, 2015
Wine and arsenic, wine labelling: busy days in the wine industry
In the past days, California wines have been on the spotlight, so were wines bottled and sold in Quebec....