We have identified unusual and somewhat cool marketing job titles as technology is transforming new business strategies.
From a marketing perspective, these job titles may make lots of sense. In a business development context, it may (as it is a perception) strengthen the corporate brand image and be used as a facilitator to talk about your role and the company’s positioning. Imagine if you meet someone at a Chamber of Commerce and you read “digital overlord” at ‘Clik Co.” on the business card.
“What does a digital overlord do?” It is intriguing and catchy.
Moreover, these ‘fresh’ job titles may also be part of a recruiting strategy. The example of the “GENIUS BAR“ used by Apple at its retail stores is very interesting. The job itself is to help customers with product issues. “Who wouldn’t want to be called a GENIUS? Apple was overwhelmed by the number of applications received, new employees were proud of their title. On the customer’s perspective, they feel they being helped by highly qualified people.
If your company is thinking of using compelling job titles, you may want to make sure that CREATIVITY checks out trademarks and rights to avoid any downsides. For example, Truth Engineer is not legal to use in Canada. If you did not graduate from a recognized program and/or ae not a member of your provincial order, you may not use Engineer alone or combined with another word like the example provided.
Here are two links that provide amusing titles and yet somewhat true to the nature of the job.
