The mandate

Evaluate the concept of a new video game (FPP) among the targeted clientele and establish their overall appreciation of this product.

Our solution ?

4 focus groups were conducted with the targeted segment. Video game players had the opportunity to experiment the prototype and give their appreciation on different game components.

Results !

• Confirmation to continue the development of this game (go – no go).
• The development of different elements was improved such as storylines, characters’ physical aspect , graphic display, gameplay, etc.
• The targeted player segment was redefined.